A brand achieves importance in people’s lives because of what it has to say and what it does. And this is where Media Arts comes into play.
Media Arts deals with the question: where and how can an idea enter into people’s lives. It manages brand behaviour and it is always on the lookout for the most suitable medium to engage audiences.
No matter if it’s outdoor advertising, social media or TV: Media Arts operates in every media channel. And in some cases it even creates new channels.
For instance, the BMW La Ola App developed to coincide with UEFA Euro 2012.